Re: [ vuZs.net ] MKT501- Answer Required

Definition for impulse goods

goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods

On Fri, Jan 27, 2012 at 12:15 PM, Zubair Hussain <zubair@vuzs.net> wrote:

http://www.businessdictionary.com/definition/specialty-good.html

Just think you buy branded perfume it will be expensive but you use it almost daily.
Same is true for designer cloths and cars

So I think its speciality goods

These cannot be impulse goods

http://www.businessdictionary.com/definition/impulse-goods.html

On Jan 27, 2012 7:48 AM, "Misbah Yousuf" <mc080404066@vu.edu.pk> wrote:

Typically high priced and frequently used branded are: 

 

►Impulse goods 

►Convenient goods 

►Shopping goods 

►Specialty good

Convenient goods are used frequently but they are not high priced rather they are low priced and speciality goods are high priced but not used frequently. 

Shopping  goods neither frequently used nor low priced.  

So, are they impulse goods?

Please remove my confusion.

--
Regards, 

Misbah Yousuf

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