Re: [ vuZs.net ] MGT301 Answer requested with ref or logic

Finance, research and development, purchasing and manufacturing all are the activities of which element of the micro environment?

► Suppliers

► Retailers

► Companies

► Publics

1. The Company's Microenvironment

As discussed earlier the company's microenvironment consists of six forces that affect its ability to serve its customers. Lets discuss these forces in detail:

a. The Company

The first force is the company itself and the role it plays in the microenvironment. This could be deemed the internal environment.

1). Top management is responsible for setting the company's mission, objectives, broad strategies, and policies. 
2). Marketing managers must make decisions within the parameters established by top management. 
3). Marketing managers must also work closely with other company departments. Areas such as finance, R & D, purchasing, manufacturing, and accounting all produce better results when aligned by common objectives and goals. 
4). All departments must "think consumer" if the firm is to be successful. The goal is to provide superior customer value and satisfaction.

Handouts

On Sat, Feb 18, 2012 at 11:19 AM, Zubair Hussain <zubair@vuzs.net> wrote:

Please answer only with logic or ref

Finance, research and development, purchasing and manufacturing all are the activities of which element of the micro environment?

► Suppliers

► Retailers

► Companies

► Publics

Regards

Zubair Hussain

www.vuzs.net

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Regards, 

Misbah Yousuf

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