Since VU has culture of sharing "all" with fellow students, so I also thought to share my final term of Marketing exam.
Total questions = 69
subjective as follows
1. What is consumer black box? What are its parts? ( 3marks)
2. Diffrence between broker and agent?( 3marks)
3. Diffrentiate between demographic and geo graphic segmentation. ( 5marks)
4. What do you know about personal selling.( 5marks)
5. Discuss customer oriented and competiion oriented companies. ( 5marks)
Good Luck :)
Regards,
Akkas b
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