FMCG (Fast moving consumer goods) generally practice:
≈ Mass marketing
≈ Segment marketing
≈ Niche marketing
≈ All of the given options
Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible
Fast moving consumer goods (FMCG) – or Consumer Packaged Goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large.
FMCG (Fast moving consumer goods) generally practice:
≈ Mass marketing
≈ Segment marketing
≈ Niche marketing
≈ All of the given options
answer with refrence
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