Wednesday, November 30, 2011

[ vuZs.net ] MKT501

I'm Confused here.. any one solve with reference ? plzz

In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers' _________ for liquid and attempts to shape consumers' _________ for the advertised product.
► Needs, preferences
► Wants, needs
► Needs, wants
► Want, preference

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Regards:
Muhammad Rizwan
MBA (Marketing)

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