On-Line Quiz No.04
Principles of Marketing (MGT301)
Quiz will cover video lecture no. 1 to 40
| Schedule | |
| Opening Date and Time | January 23 , 2012 At 12:01 AM (Mid-Night) |
| Closing Date and Time | January 25 , 2012 At 11:59 PM (Mid-Night) |
24 hours extra time is not available
Dear Students!
Read the following instructions carefully before attempting the Quiz.
Instructions
· You can start attempting the quiz at any time but within given date(s) by clicking the quick link for Quiz on VU-LMS as it will become enabled within the mentioned dates. As soon as the time will be over, it will automatically be disabled and will not be available to attempt it.
· Quiz will be based on Multiple Choice Questions (MCQs). Covering video Lecture 1 to 40.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as which one of the following products?
Shopping
Convenience
Industrial
Unsought
All of the following are the logistics functions EXCEPT?
Order Processing
Warehousing
Inventory management
Retailing
Sales promotion includes a wide assortment of tools. Which one of the following is NOT one of these tools?
Contests
Premiums
Telephone surveys
Coupons
The marketer's job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in which of the following behaviors?
Dissonance-Reducing Buying Behavior
Habitual buying behavior
Post purchase behaviors
Variety-seeking buying behavior
Companies begin their marketing with one targeted segment and then expand into other segment refers to which of the following concepts?
Concentrated
Multisegment
Total Market
Target Marketing
Which of the following shows the stage of the customer delighness?
Ali has purchased bicycle and his expectations are fulfilled
Ali has purchased bicycle and his expectation are not fulfilled
Ali is thinking of having a bicycle but he won the car in lucky draw
Ali has purchased bicycle and his expectation are fulfilled more than he has expected
An attractive idea must be developed into which one of the following ?
Product idea
Product Concept
Product analysis
Test Market
Mr. Ali is performing a research to see the affect of power shortages on sales. He has to meet a deadline and he is logging behind. In order to complete his research on time he has to collect information quickly. Mr. Lai should adopts which of the following contact method?
Telephone interviewing
Personal Interviewing
Online data collection
Mail order questionnaire
Low consumer involvement in purchase and little significant brand difference comes in which types of buying behavior.
Complex buying behavior
Dissonance-Reducing buying behavior
Habitual buying behavior
Varity-seeking buying behavior
Gathering secondary information is one the steps of developing the research plan. What does the meaning of secondary information in marketing research?
The already exists somewhere in an organized form
That does not currently exist in an organized form
That already exists somewhere, having been collected for another purchase
That the research can obtain though survey and observation
1)Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following?
Select correct option:
Component parts
Consumable supplies
Assembly components
Process materials
2)Which of the following are the three major types of vertical marketing systems?
Select correct option:
Corporate, contractual, and chain
Corporate, contractual, and administered
Administered, independent, and franchised
Corporate, contractual, and task
3)Following are the factors that influence consumer behavior EXCEPT:
Select correct option:
Cultural
Political
Personal
Psychological
4)What do many companies use to set sales force size?
Select correct option:
The workload approach
Promotional approach
Need-satisfaction approach
Direct marketing approach
5)Sales applicants are typically NOT tested for which one of the following skills?
Select correct option:
Management skills
Organizational skills
Accounting skills
Analytical skills
6)Which one of the following is the major benefit of using event sponsorship?
Select correct option:
Enhances personal selling efforts
Provides an excellent back-drop for advertisements
Provide large amounts of free media coverage
Neutralizes the effects of unfavorable public relations
7)The process by which people select, organize and interpret information to form a meaningful picture of the world. It refers to which one of the following process?
Select correct option:
Learning
Perception
Attitude
Behavior
8)Which of the following is NOT a major factor for firms making price decisions?
Select correct option:
Environmental factors
Marketing objectives
Past sales
Marketing mix strategy
9)Which form of data can usually be obtained more quickly and at a lower cost?
Select correct option:
Primary
Tertiary
Secondary
None of the given options
10)Which of the following is NOT a form of direct marketing?
Select correct option:
Personal selling
Advertising
Telephone marketing
Direct-mail marketing
11) The information collected for the specific purpose at hand refers to which of the following data?
Select correct option:
Primary data
Secondary data
Encrypted data
Bulk data
13)In the BCG approach, stars are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into which of the following?
Select correct option:
Dogs
Question marks
Cash cows
SBU
14)Which of the following is NOT part of the microenvironment?
Select correct option:
Cultural forces
Financial intermediaries
Customer markets
Marketing channel firms
15)Person's pattern of living as expressed in his or her psychographics represents which one of the following concepts?
Select correct option:
Personality
Culture
Lifestyle
Motive
16)Which of the following is NOT part of the micro environment?
Select correct option:
Cultural forces
Financial intermediaries
Customer markets
Marketing channel firms
"Outside-in" perspective focus on which of following philosophies?
Select correct option:
Product
Satisfaction
Sales
Promotion
Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer?
Select correct option:
Family
Social class
Opinion leader
Reference group
Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS?
Select correct option:
Corporate
Contractual
Conventional
Administered
Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?
Select correct option:
Market segmentation, market positioning, and target marketing
Market segmentation, target marketing, and market positioning
Market alignment, market segmentation, and market positioning
Market recognition, market preference, and market insistence
The marketing information system is not limited to use by the company it serves. It may also provide information to which of the following?
Select correct option:
The government
External partners
Various publics
Competitors
Sampling requires the answer to three questions. Which of the following is an inappropriate one?
Select correct option:
Who is to be sampled (what sampling unit)?
How many people should be surveyed (what sample size)?
Why should they be sampled (justification)?
How should the people be chosen (what sampling method)?
Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?
Select correct option:
Marketing concept
Societal marketing concept
Product concept
Production concept
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Select correct option:
Intranets
Extranets
Internet
Bytes
Which of the following is a physical, concrete product that you can touch?
Select correct option:
A service
A good
An idea
A philosophy
The fact that organizational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs. This situation shows which of the following demands?
Select correct option:
Joint
Derived
Inelastic
More fluctuating
Which one of the following stage is NOT a part of buyer's black box?
Select correct option:
Brand choice
Product choice
Need recognition
Dealer choice
All of the following are the stages involved in the consumer adoption process EXCEPT:
Select correct option:
Desire
Awareness
Interest
Trial
The environment that is made up of institutions and other forces affecting society's basic values, perceptions, preferences and behaviors shows which of the following environment?
Select correct option:
Cultural environment
Fictitious environment
Natural environment
Political environment
At the very least, which of the following identifies the product or brand that might also describe several things about the product?
Select correct option:
Label
Style
Package
Brand
If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?
Select correct option:
Demand-oriented
Cost-oriented
Experience curve
Competition-oriented
When encoding the message, the source should use signs (words and symbols). What must be in these signs?
Select correct option:
New and exciting meanings
Different meanings to different people
Meanings understandable by the target market
Broad interpretations of signs
The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts?
Select correct option:
Copy
Storyboard
Layout
Script
The phase in the selling process in which the salesperson gathers as much information about the prospective client before the sales call refers to which one of the following options?
Select correct option:
Pre-aproach
Approach
Prospecting
Qualifying
According to Philip Kotler how many marketing management philosophies are there?
Select correct option:
Three
Four
Five
Six
Which of the following are those products purchased for further processing or for use in conducting a business?
Select correct option:
Unsought products
Specialty products
Shopping products
Industrial products
Which of the following may be ignored while making channel distribution decisions?
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor's Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic,academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
SevenThree
Five
In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer's black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most
likely use?
Advertising
Publicity
Personal selling
Sales promotion
Segments of consumers having similar needs and buying behavior even they are located in different countries" refers to which of the following segmentation?
Select correct option:
International marketing segmentation
Consumer marketing segmentation
Business marketing segmentation
Intermarket segmentation
Which one of the following steps comes after identifying and defining problem in marketing research?
Select correct option:
Interpretation
Implementation
Developing the research plan
Observation
There are __ ways through which the organizations change their prices to meet the change in demand of a product.
Select correct option:
1
2
Gillette was the first marketer of disposable razors to offer a product specifically designed for men. This is an example of segmentation using which of the following variables?
Select correct option:
Demographic
Psychographic
Geographic
Product use
Whether the price raised or lowered, the action will affect on:
Select correct option:
Buyers
Competitors
Competitors
All of above
Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels?
Select correct option:
Producer, agents, wholesalers, retailers, consumers
Producer, wholesalers, consumers
Producer, wholesalers, retailers, consumers
Producer, industrial distributor, wholesalers, retailers, consumers
High involvement in purchase and perceive a significant differences among brands comes in which type of buying behavior.
Select correct option:
Dissonance-reducing buying behavior
Complex buying behavior
Variety-seeking buying behavior
Habitual buying behavior
Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a ________ store.
Select correct option:
Department
Discount
Specialty
Convenience
A cash-and-carry wholesaler would be expected to:
Select correct option:
Provide transportation
Handle high turnover products
Carry a wide variety of products
Provide a wide range of services
Question # 1 of 20 ( Start time: 07:05:32 PM ) Total Marks: 1
Finance, research and development, purchasing and manufacturing are all activities of which element of the micro environment?
Select correct option:
The supplier
The Competitor
The company
The public
Question # 2 of 20 ( Start time: 07:06:00 PM ) Total Marks: 1
High involvement in purchase and perceive a significant differences among brands comes in which type of buying behavior.
Select correct option:
Dissonance-reducing buying behavior
Complex buying behavior
Variety-seeking buying behavior
Habitual buying behavior
Question # 3 of 20 ( Start time: 07:06:30 PM ) Total Marks: 1
Which one of the following is the final stage of the selling process?
Select correct option:
Closing
Trial close
Presentation
Follow-up
Question # 4 of 20 ( Start time: 07:07:01 PM ) Total Marks: 1
The process of shaping and refining potential product ideas refers to which one of the following options?
Select correct option:
Prototype development
Concept development
Test marketing
Idea screening
Question # 5 of 20 ( Start time: 07:08:28 PM ) Total Marks: 1
The strategic marketing process is how an organization allocates its marketing mix resources to reach its:
Select correct option:
Stated business ideas
Target markets
Competition
Area of expertise
The BCG growth-share matrix classifies which of the following four types of SBUs?
Select correct option:
Product; price; promotion; placement
Sales; market share; price; promotion
Stars; cash cows; question marks; dogs
Planning; organizing; leading; controlling
Question # 7 of 20 ( Start time: 07:09:28 PM ) Total Marks: 1
Four common sources of internal data include the accounting department, operations, the sales force and the other one?
Select correct option:
Owners
Stockholders
Marketing department
Quality control department
Question # 8 of 20 ( Start time: 07:10:08 PM ) Total Marks: 1
What is our business? Who's our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts?
Select correct option:
Objectives and goals
Mission statement
Business portfolio
Operational strategies
Question # 9 of 20 ( Start time: 07:11:06 PM ) Total Marks: 1
If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Select correct option:
Focus groups
Mail surveys
Personal interviews
Observation
Question # 10 of 20 ( Start time: 07:11:55 PM ) Total Marks: 1
Which product life cycle stage features an emphasis on informative promotion, development of distribution channels and low sales?
Select correct option:
Market establishment
Market introduction
Market growth
Market maturity
Question # 11 of 20 ( Start time: 07:13:08 PM ) Total Marks: 1
Annual licensing fees and monthly rent for a day care center are examples of which one of the following costs?
Select correct option:
Fixed costs
Variable costs
Derived costs
Total costs
Question # 12 of 20 ( Start time: 07:14:23 PM ) Total Marks: 1
General pricing approaches and pricing strategies are ______ things.
Select correct option:
One and the same things
Different things
Question # 13 of 20 ( Start time: 07:15:02 PM ) Total Marks: 1
Publics including workers, managers, volunteers and the board of directors show which of the following publics?
Select correct option:
Citizen-action publics
Local publics
General publics
Internal Publics
Question # 14 of 20 ( Start time: 07:15:40 PM ) Total Marks: 1
In which strategy company spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the product, the retailer will ask the wholesalers and wholesalers will ask the producers.
Select correct option:
Pull Strategy
Positioning Strategy
Push Strategy
Segmentation Strategy
Question # 15 of 20 ( Start time: 07:16:09 PM ) Total Marks: 1
Sales promotion includes a wide assortment of tools. Which one of the following is NOT one of these tools?
Select correct option:
Contests
Premiums
Telephone surveys
Coupons
Question # 16 of 20 ( Start time: 07:16:46 PM ) Total Marks: 1
To attract customers into stores, ABC Company advertises its milk at less than cost, hoping that customers will purchase other groceries as well. It reflects which one of the following pricing strategy?
Select correct option:
Special-event pricing
Experience curve pricing
Superficial discounting
Loss leader pricing
Question # 17 of 20 ( Start time: 07:17:13 PM ) Total Marks: 1
Once the product or service passes the business analysis test, it moves into which stage?
Select correct option:
Concept development
Product development (NotSURE)
Market testing
Product proposal
Question # 18 of 20 ( Start time: 07:18:03 PM ) Total Marks: 1
Beyond quality level, high quality also can mean high levels of quality consistency. Here, "Freedom from defects and consistency in delivering a targeted level of performance" refers to which of the following qualities?
Select correct option:
Perceived quality
Product quality
Adherence quality
Conformance quality
Question # 19 of 20 ( Start time: 07:19:03 PM ) Total Marks: 1
A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
Select correct option:
Marketing strategy
Marketing mix
Market offering
Marketing plan
Question # 20 of 20 ( Start time: 07:19:37 PM ) Total Marks: 1
Making more sales to current customers without changing a firm's products refers to which of the following strategies?
Select correct option:
Market development
Market growth
Market penetration
Product development
Question # 1 of 20 ( Start time: 07:22:45 PM ) Total Marks: 1
The environment that is made up of institutions and other forces affecting society's basic values, perceptions, preferences and behaviors shows which of the following environment?
Select correct option:
Cultural environment
Fictitious environment
Natural environment
Political environment
Question # 2 of 20 ( Start time: 07:23:25 PM ) Total Marks: 1
786.khan.sunshine: Quiz Start Time: 07:22 PM
Question # 3 of 20 ( Start time: 07:23:46 PM ) Total Marks: 1
Which one of the following is NOT a part of market potential
Select correct option:
Size
Growth rate
Size and growth rate
Inflation
Question # 4 of 20 ( Start time: 07:24:21 PM ) Total Marks: 1
Most of fast moving consumer goods (FMCG) companies are using _____ for the distribution of their products.
Select correct option:
Intensive Distribution
Exclusive Distribution
Selective Distribution
None of above
Question # 5 of 20 ( Start time: 07:24:53 PM ) Total Marks: 1
Three main strategies for intensive growth are market penetration, product development and the other one?
Select correct option:
Product improvement
Market saturation
Market growth
Market development
Question # 6 of 20 ( Start time: 07:25:21 PM ) Total Marks: 1
People vary in their emphasis on serving themselves versus serving others reflects which of the following views?
Select correct option:
People's views of themselves
People's views of others
People's views of organizations
People's views of societies
Question # 7 of 20 ( Start time: 07:25:49 PM ) Total Marks: 1
What is the first step in target-cost pricing?
Select correct option:
Determine budget limitations
Forecast sales
Predict competitive reaction
Define the market segment
Question # 8 of 20 ( Start time: 07:26:54 PM ) Total Marks: 1
Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third technique?
Select correct option:
Positive incentives
Positive thinking
Positive recognition
Positive feedback
Question # 9 of 20 ( Start time: 07:27:26 PM ) Total Marks: 1
Which of the following is NOT a part of the macro-environment?
Select correct option:
Demographic forces
Natural forces
Competitors' forces
Political forces
Question # 10 of 20 ( Start time: 07:27:58 PM ) Total Marks: 1
Defining the problem and research objectives; developing the research plan; collecting information; analyzing the information; and presenting the findings, these are steps of which of the following steps?
Select correct option:
Marketing survey
Marketing intelligence
Marketing research
Marketing study
Question # 11 of 20 ( Start time: 07:28:33 PM ) Total Marks: 1
When the size, purchasing power and profiles of business market segments can be determined, they are said to possess the requirement of being what?
Select correct option:
Measurable
Accessible
Substantial
Actionable
Question # 14 of 20 ( Start time: 07:30:47 PM ) Total Marks: 1
If a company raises its price per unit, but keeps total fixed cost and variable cost per unit the same, the break-even point will be lower.
Select correct option:
True
False
Question # 15 of 20 ( Start time: 07:31:09 PM ) Total Marks: 1
Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?
Select correct option:
Marketing concept
Societal marketing concept
Product concept
Production concept
Question # 16 of 20 ( Start time: 07:31:43 PM ) Total Marks: 1
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Select correct option:
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
Question # 17 of 20 ( Start time: 07:32:19 PM ) Total Marks: 1
Which one of the following pricing policy may result in losing money on the product?
Select correct option:
Price leader
Psychological discounting
Penetration pricing(NotSURE)
Special-event pricing
Question # 18 of 20 ( Start time: 07:33:19 PM ) Total Marks: 1
"How are you telling consumers in your target group about your product" This question belongs to which marketing concept?
Select correct option:
Product
Price
Place
Promotion
Question # 19 of 20 ( Start time: 07:33:47 PM ) Total Marks: 1
Which of the following is NOT an internal factor while setting the price of a new product?
Select correct option:
Marketing Strategy
Objectives
Marketing Mix
None of the above
For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples of which one of the following costs?
Select correct option:
Fixed costs
Variable costs
Derived costs
Total costs
Question # 1 of 20 ( Start time: 07:38:58 PM ) Total Marks: 1
In which of the following pricing the seller selects a given city as a "basing point" and charges all customers the freight cost from that city to the customer location, regardless of the city from which the goods are actually shipped?
Select correct option:
Base-point pricing
Freight absorption pricing
Transfer pricing
Zone pricing
dua4566: 1
Question # 2 of 20 ( Start time: 07:39:23 PM ) Total Marks: 1
Which one of the following is suspicious of change and adopts only after the product is no longer considered an innovation?
Select correct option:
Late majority
Early Adopter
Early Majority
Laggards
Question # 3 of 20 ( Start time: 07:40:00 PM ) Total Marks: 1
Which one of these is form of direct marketing?
Select correct option:
Face to face marketing
Catalog marketing
Kiosk marketing
All of above
Question # 4 of 20 ( Start time: 07:40:35 PM ) Total Marks: 1
Learning occurs through the interplay of all of the following EXCEPT which one of the following?
Select correct option:
Drives
Stimuli
Cues
Behavior
Question # 5 of 20 ( Start time: 07:41:21 PM ) Total Marks: 1
Unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment refers to which one of the following?
Select correct option:
Belief
Culture
Personality
Self-awareness
Question # 6 of 20 ( Start time: 07:41:59 PM ) Total Marks: 1
Economic factors focus on which one of the following concepts?
Select correct option:
Level of economic development
Bureaucracy
Behavioral pattern
Stability of government
Question # 7 of 20 ( Start time: 07:42:28 PM ) Total Marks: 1
Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?
Select correct option:
That already exists somewhere in an organized form
That does not currently exist in an organized form
That already exists somewhere, having been collected for another purpose
That the researcher can obtain through surveys and observation
Question # 8 of 20 ( Start time: 07:42:53 PM ) Total Marks: 1
The purpose of idea generation is to create a ___ of ideas. The purpose of succeeding stages is to ___ that number.
Select correct option:
Small number; reduce
Small number; increase
Large number; increase
Large number; reduce
Question # 9 of 20 ( Start time: 07:43:32 PM ) Total Marks: 1
Hybrid marketing channels are also known as
Select correct option:
Vertical Marketing Systems
Horizontal Marketing Systems
Multinational Distribution Systems
None of above
Question # 10 of 20 ( Start time: 07:44:01 PM ) Total Marks: 1
When a toy manufacturer advertises a product on Saturday-morning television and tells children to ask for the product at their favorite toy shops, it is implementing which one of the following policies from its promotion mix?
Select correct option:
Differentiated
Penetration
Push
Pull
Question # 11 of 20 ( Start time: 07:44:38 PM ) Total Marks: 1
An MIS consists of people, equipment, and procedures to gather, sort, ___, evaluate, and distribute information to marketing decision makers.
Select correct option:
Test
Test market
Analyze
Assess
Question # 12 of 20 ( Start time: 07:45:38 PM ) Total Marks: 1
ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
Select correct option:
Respondents who refuse to cooperate or give biased answers
Interviewers who make mistakes or take shortcuts
Interpreting and reporting the findings
Primary data that conflict with secondary data
Question # 13 of 20 ( Start time: 07:46:27 PM ) Total Marks: 1
What might be the effect of a successful price increase on profits?
Select correct option:
Profit can increase
Profit can decrease
No change observed in profits
Infinite change in profits
Question # 15 of 20 ( Start time: 07:47:18 PM ) Total Marks: 1
Public that influence the company's ability to obtain funds reflects which of the following publics?
Select correct option:
Financial publics
Media publics
Government publics
Citizen-action publics
Question # 16 of 20 ( Start time: 07:47:45 PM ) Total Marks: 1
Which of the human wants are backed by buying power?
Select correct option:
Needs
Wants
Demands
Exchange
Question # 17 of 20 ( Start time: 07:48:14 PM ) Total Marks: 1
When a firm sets out to analyze, plan, implement, and control sales force activities through sales force management. What does it set and design?
Select correct option:
Sales territories
Sales force strategies
Team selling efforts
Promotional objectives
Question # 18 of 20 ( Start time: 07:48:39 PM ) Total Marks: 1
Environmental groups are one kind of which of the following publics?
Select correct option:
Citizen-action publics
Media publics
Government publics
Local publics
Question # 19 of 20 ( Start time: 07:49:07 PM ) Total Marks: 1
According to Philip Kotler how many marketing management philosophies are there?
Select correct option:
Three
Four
Five
Six
Question # 20 of 20 ( Start time: 07:49:36 PM ) Total Marks: 1
Which of the following three psychographic dimensions are MOST commonly used in market segmentation?
Select correct option:
Personality, perception and learning
Personality, perception and behavior
Motives attitudes and lifestyles
Personality, social class and lifestyles
Question # 1 of 20 ( Start time: 07:52:18 PM ) Total Marks: 1
What can we say about the size of the business market compared to consumer markets?
Select correct option:
It is same
It is smaller
It is huge
No need to compare
Question # 2 of 20 ( Start time: 07:53:25 PM ) Total Marks: 1
The information collected for the specific purpose at hand refers to which of the following data?
Select correct option:
Primary data
Secondary data
Encrypted data
Bulk data
Question # 3 of 20 ( Start time: 07:54:09 PM ) Total Marks: 1
Which of the following set refers to the order of action in marketing control process?
Select correct option:
Measure performance – evaluate performance – corrective action – set goals
Corrective action – set goals - measure performance – evaluate performance
Set goals - Measure performance – evaluate performance - corrective action
Set goals - Measure performance – corrective action – evaluate performance
Question # 4 of 20 ( Start time: 07:54:43 PM ) Total Marks: 1
The decline stage is marked by chronically decreasing profits.
Select correct option:
True
False
Question # 7 of 20 ( Start time: 07:25:49 PM ) Total Marks: 1
What is the first step in target-cost pricing?
Select correct option:
Determine budget limitations
Forecast sales
Predict competitive reaction
Define the market segment
Question # 8 of 20 ( Start time: 07:26:54 PM ) Total Marks: 1
Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third technique?
Select correct option:
Positive incentives
Positive thinking
Positive recognition
Positive feedback
Question # 11 of 20 ( Start time: 07:28:33 PM ) Total Marks: 1
When the size, purchasing power and profiles of business market segments can be determined, they are said to possess the requirement of being what?
Select correct option:
Measurable
Accessible
Substantial
Actionable
Question # 14 of 20 ( Start time: 07:30:47 PM ) Total Marks: 1
If a company raises its price per unit, but keeps total fixed cost and variable cost per unit the same, the break-even point will be lower.
Select correct option:
True
False
Question # 2 of 20 ( Start time: 07:53:25 PM ) Total Marks: 1
The information collected for the specific purpose at hand refers to which of the following data?
Select correct option:
Primary data
Secondary data
Encrypted data
Bulk data
Question # 4 of 20 ( Start time: 07:54:43 PM ) Total Marks: 1
The decline stage is marked by chronically decreasing profits.
Select correct option:
True
False
Question # 6 of 20 ( Start time: 07:56:01 PM ) Total Marks: 1
Which one of the following is a marketer's major positioning tool that has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction?
Select correct option:
Product quality
Product style
Product design
Product features
Question # 7 of 20 ( Start time: 07:56:43 PM ) Total Marks: 1
Delivery of customer satisfaction at a profit is known as:
Select correct option:
Sales
Price
Marketing
Value
Question # 8 of 20 ( Start time: 07:57:46 PM ) Total Marks: 1
A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales?
Select correct option:
Cash flow
Sales potential
Product quality
Market share
Question # 10 of 20 ( Start time: 07:59:58 PM ) Total Marks: 1
Which of the following is a way in which a firm can respond to the price change by the competitor?
Select correct option:
Reduce price
Reduce the quality
Question # 11 of 20 ( Start time: 08:00:20 PM ) Total Marks: 1
Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts?
Select correct option:
Cost-plus pricing
Value-based pricing
Break-even price
Penetration pricing
Question # 12 of 20 ( Start time: 08:01:22 PM ) Total Marks: 1
Four common sources of internal data include the accounting department, operations, the sales force and the other one?
Select correct option:
Owners
Stockholders
Marketing department
Quality control department
Question # 13 of 20 ( Start time: 08:01:59 PM ) Total Marks: 1
The set of marketing tools a firm uses to implement its marketing strategy refers to which one of the following concepts?
Select correct option:
Promotion mix
Product mix
Marketing mix
Marketing effort
Question # 14 of 20 ( Start time: 08:03:16 PM ) Total Marks: 1
Which one of the following groups of people gets the product exposure but is not often perceived by the majority of potential buyers as typical consumers?
Select correct option:
Early Adopter
Early Majority
Late Majority
Innovators
Question # 15 of 20 ( Start time: 08:04:02 PM ) Total Marks: 1
Which one of the following is a first step of the marketing process?
Select correct option:
Selecting target markets
Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix
Question # 16 of 20 ( Start time: 08:04:56 PM ) Total Marks: 1
What is the purpose of intranets?
Select correct option:
Buying and selling processes
Business-to-business purchasing
Communication among employees
Maintaining customer relations
Question # 17 of 20 ( Start time: 08:05:32 PM ) Total Marks: 1
If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers?
Select correct option:
Full-service wholesaler
Full-price wholesaler
Rack jobber
Cash-and-carry wholesaler
Question # 18 of 20 ( Start time: 08:07:00 PM ) Total Marks: 1
Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?
Select correct option:
Telephone
Personal interview
Population
Question # 19 of 20 ( Start time: 08:08:32 PM ) Total Marks: 1
There are several competitors in the market and all behave like then how would your company react to such type of competitors?
Select correct option:
Analyze a typical competitor
Analyze all competitors
No need to analyze any competitor
Analyze all competitors on the basis of their size
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
Select correct option:
Advertising
Publicity
Personal selling
Sales promotion
Which one of the following is a key to build lasting relationships with consumers?
Select correct option:
Price of the product
Need recognition
Nature of product
Customer satisfaction
Which one of these is included in product classification?
Durable products
Nondurable products
Actual products
Pure services
Michael Porter developed which of the following model?
GE Approach/Model
BCG Model
Five Forces Model
Value Chain model
Which one of the following is the way in which consumers perceive an actual or potential product?
Product idea
Product characteristic
Product image
Test market
Systematic and scientific approach of getting information refers to which of the following approaches?
Marketing survey
Marketing intelligence
Marketing research
Marketing study
Which one of the following is an alternative to product line stretching that adds more items within the present range of the line?
Product mix
Interactive marketing
Product line filling
Co-branding
When a company cannot supply all its customers' needs; what would be an effect on price?
Price will increase
Price will remain same
Price will decrease
Price will decrease up to a curtails limit
Unilever has launched Lux, Dove and Lifebuoy in the category of soaps. Unilever is involved in:
Brand Extension
Line Extension
Multibranding
Co Branding
Which one of the following groups of people get the product exposure but is not often perceived by the majority of potential buyers as typical consumers?
Early Majority
Late Majority
Early Adopter
Innovators
In relation to a product launch strategy, a company engaged in high levels of promotion at the same time as selling at a high price is following which one of the strategy?
Slow penetration strategy
Rapid penetration strategy
Rapid skimming strategy
Slow skimming strategy
ABC organization wants to launch a new baby cereal in the market. For this purpose it wants to get information about the selection of different products by parents. This process of getting information falls under which of the following marketing function?
Risk taking to enter into a new market
Financing the business
Securing Marketing Information
Information about the ways to do business
Once the product or service passes the business analysis test, it moves into which stage?
Concept development
Product development
Market testing
Product proposal
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor's Strategies and prices
Environmental factors
None of the above
A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using?
Target return
Profit maximization
Nonprice competition
Meeting competition
Which of the segmenting strategies carries higher-than-average risks in consumer markets?
Multiple-segment
Concentrated
Differentiated
Undifferentiated
What comes in your mind when you hear this statement "What place do you want your product to hold in the consumer's mind"?
Product
Positioning
Promotion
Place
Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels?
Producer, agents, wholesalers, retailers, consumers
Producer, wholesalers, consumers
Producer, wholesalers, retailers, consumers
Producer, industrial distributor, wholesalers, retailers, consumers
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