| Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television and radio advertisements based on the cost and effectiveness of each.What is the name of the plan prepared by the marketers at GM? |
| An advertising-allocation plan |
| A media plan |
| An arbitrary allocation plan |
| An objective-task plan |
Ref:
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Mehreen Humayun
MBA Banking
Kuwait
If you're going to be an original - be prepared to get copied.
On Wed, Feb 8, 2012 at 3:06 PM, Zubair Hussain <zubair@vuzs.net> wrote:
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Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television and radio advertisements based on the cost and effectiveness of each.What is the name of the plan prepared by the marketers at GM? An advertising-allocation plan A media plan An arbitrary allocation plan An objective-task plan RegardsZubair Hussainwww.vuzs.net
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