I think you did not read the text properly like me.
-- Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"
Surely interpreting and reporting the findings are not part of developing business process these are very much control activities.
I have seen this mcq on one site the real text was like this
Which of the steps in the marketing research process has been left out: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
a. Developing the research budget.
b. Choosing the research agency.
c. Choosing the research method.
d. Developing the research plan.
e. Comparing and contrasting primary and secondary data.
(Answer: d; p. 102; Moderate)
Regards
Zubair Hussain
www.vuzs.netOn Mon, Nov 21, 2011 at 5:25 PM, mc100402505 Sheher Bano <mc100402505@vu.edu.pk> wrote:
Developing the research planOn Mon, Nov 21, 2011 at 10:12 AM, Zubair Hussain <zubair@vuzs.net> wrote:
--Can someone explain this one. I think this question is not properly framed.
Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"?Developing the research budgetChoosing the research agencyChoosing the research method
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