[ vuZs.net ] MKT501 GDB#1 Fall 2011

Total Marks	20
Starting Date	Monday, November 14, 2011
Closing Date	Wednesday, November 16, 2011
Status	Open
Question/Description	Case: GloAim is a software house in Pakistan; they developed a video game (Glodoll) for kids in 2001.  The prototype of the game was developed and tested in various play stations in Pakistan. At the testing stage, it had been seen that the video game had the longest "play value". The product was introduced in the market; after only six months, GloAim sold 30 million copies of the video game. Soon after such a huge response, sales were almost completely stopped. However, they made sales of $50 millions.   The product life cycle of the video game was not long as basic products have typical long product life cycle. GloAim developed and tested the prototype during the product development stage, but they sidestepped the introduction stage. As it is mentioned above there were rapid sales, and the video game quickly approached the growth stage. Here again, they skipped the maturity stage and directly went into the decline stage.     Discussion Question:   GloAim's video game (Glodoll) did not follow the traditional product life cycle. Do you think products can be successful if they do not follow the typical product life cycle?     Important Instructions:   1.   Your discussion must be based on logical facts. 2.   Your comments on the topic should not exceed 300 words. 3.   The GDB will remain open for 3 working days/ 72 hours. 4.   Do not copy or exchange your answer with other students.  Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. 5.   Obnoxious or ignoble answer should be strictly avoided. 6.   Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.   Ø     For Detailed Instructions please see the GDB Announcement