Re: [ vuZs.net ] MKT501 Answer required with reference

Revenue maximization  

The pricing objective mentioned most often was profit maximization by nearly 90%

Regards

Zubair Hussain

www.vuzs.net

On Wed, Dec 7, 2011 at 2:37 AM, Misbah Yousuf <mc080404066@vu.edu.pk> wrote:

Which of the following is the pricing objective mentioned most frequently by four out of every five firms?  

Meeting competitors' prices  

Target return on sales  

Sales maximization  

Revenue maximization  

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Regards, 

Misbah Yousuf

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