Please look into this question.
All of the following are the sources of idea for new product development EXCEPT:
A. Government agenciesB. Competitors
C. Suppliers
D. Customers
In our book only following sources aremenioned for idea generation.
Ideas for new products obtained from customers, R&D department, competitors, focus
groups, employees, or trade shows.
But this book is saying something new. According to this book, Government Agencies are also part of external sources for idea generation. If we believe that Government agencies are also an external source of idea generation for new product development then shall we consider that above question is not phrased properly?
Have a look.
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