MKT501-FinalTerm Paper 2012
5
Differentiate between experimental and observational technique in marketing research process.
If a company wants to adopt the differentiation strategy; what skills it requires for the successful implementation of the strategy?
Why promotional part of marketing mix is the weak area for wholesalers?
A company is using sales force automation system and aims to increase customer's satisfaction. How sales force automation system can be helpful in attaining customer's satisfaction?
3
What are those constructs that link the input and output actions in the consumer decision making process according to the model of Howard and Sheath?
What can be the possible outcomes of negotiation?
What is the purpose of marketing research?
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