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MKT501 - Marketing Management Graded Discussion Board Course Website Lessons Lesson Videos Lesson Tutorials Quizzes Assignments GDB MDB Announcements Search: Total Marks 20 Starting Date Thursday, April 26, 2012 Closing Date Monday, April 30, 2012 Status Open Question/Description Pepsi MAX Inks Deal With Basketball Star Kyrie Irving  Published in The Sacramento Bee (.sacbee): Tuesday, Apr. 24, 2012 - 7:22 am) PURCHASE, N.Y., April 24, 2012 -- /PRNewswire/ -- Pepsi MAX announced today an exciting partnership with Cleveland Cavaliers' star point guard Kyrie Irving through the 2012-2013 seasons. Pepsi MAX plans for Kyrie include branded videos, extensive social media integration, retail activation, and more. "After the success of Kyrie's video in our Pepsi MAX for Life promotion, we are excited to formalize and extend our partnership with him," says Lou Arbetter, Director on the Pepsi MAX brand team. "We love Kyrie's charisma, fearless attitude, and determination, and we feel that he's is a great fit with the Pepsi MAX brand. We look forward to working with Kyrie to engage our consumers and his constantly growing fan base with some fun content and experiences." In celebration of the partnership, Irving will take over the Pepsi MAX Instagram account (@PepsiMAX) on April 25th, giving fans a behind-the-scenes look at the last home game of his rookie season. In addition, Irving will be hosting a live question and answer session on May 3rd through the @PepsiMAX Twitter account to talk with fans about his rookie season. "I've stayed focused and played hard on the court all season long," said Irving. "I'm thrilled to partner with Pepsi MAX and really do some fun things. I can't wait for everyone to see the creative ideas we have planned." Kyrie, who was the #1 overall draft pick last season, is a favorite to win 2011-2012 rookie of the year and is part of the foundation for the Cavalier franchise as they build for a successful 2012-2013 season.  Discussion Question: Discuss the Impact of Kyrie Irving's extension as a brand ambassador on the Brand image of Pepsi Max. Page Size:    Sort Order:    No record found.

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