[ vuZs.net ] Quiz 1 - MKT501 & STA630

Question # 1 of 10 ( Start time: 06:15:47 PM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy




Question # 2 of 10 ( Start time: 06:16:10 PM ) Total Marks: 1
Which of the following is NOT an external source of idea generation?
Select correct option:

Top management

Competitors

Suppliers

Customers




Question # 3 of 10 ( Start time: 06:16:26 PM ) Total Marks: 1
Which of the following is NOT a type of vertical integration?
Select correct option:

Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration





Question # 4 of 10 ( Start time: 06:16:53 PM ) Total Marks: 1
Which of the following represent the companies which prefer to follow rather than challenge?
Select correct option:

Market challenger
Market follower
Market nicher
Market leader





Question # 5 of 10 ( Start time: 06:17:07 PM ) Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:

Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions






Question # 6 of 10 ( Start time: 06:17:38 PM ) Total Marks: 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?
Select correct option:

Product
Price
Promotion
Place





Question # 7 of 10 ( Start time: 06:18:15 PM ) Total Marks: 1
All of the following are the examples of unsought goods EXCEPT:
Select correct option:

Course books
Encyclopedia
Funeral plots
Insurance policy





Question # 8 of 10 ( Start time: 06:18:49 PM ) Total Marks: 1
Identify which of the following is an aggressive strategy.
Select correct option:

Intensification
Diversification
Harvesting
Vertical integration




Question # 9 of 10 ( Start time: 06:19:04 PM ) Total Marks: 1
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:

Material and parts

Consumer products

Industrial products

Capital items




Question # 10 of 10 ( Start time: 06:19:27 PM ) Total Marks: 1
Buying and selling of mass consumer goods and services comes under which of the following markets?
Select correct option:

Business markets
Global markets
Consumer markets
Government markets
















Question # 1 of 10 ( Start time: 06:22:20 PM ) Total Marks: 1
Which of the following is most helpful in defining research problem?
Select correct option:

Hypothesis
Preliminary data collection
Descriptive research
Theoretical framework



Question # 2 of 10 ( Start time: 06:22:35 PM ) Total Marks: 1
"High productivity is positively associated with Job commitment". The given hypothesis is a (an):
Select correct option:

Descriptive hypothesis
Explanatory hypothesis
Non-Directional hypothesis
Co-relational hypothesis



Question # 3 of 10 ( Start time: 06:23:00 PM ) Total Marks: 1
Hypothesis refers to __________:
Select correct option:

The outcome of an experiment
A conclusion drawn from an experiment
A form of bias in which the subject tries to outguess the experimenter
A tentative statement about the relationship




Question # 4 of 10 ( Start time: 06:23:40 PM ) Total Marks: 1
Logical relationship among the factors identified in the literature review is called ________.
Select correct option:

Research question
Theatrical framework
Problem statement
None of the given options



Question # 5 of 10 ( Start time: 06:24:02 PM ) Total Marks: 1
Which of the following provides a solid basis foundation for the theoretical framework?
Select correct option:

Survey
Literature Review
Experiment
Referencing



Question # 6 of 10 ( Start time: 06:24:18 PM ) Total Marks: 1
When doing research involving deception with human subjects, researchers have an obligation to do which of the following?
Select correct option:

Tell subjects the truth about the study's purpose and methods after the study is completed
Let subjects withdraw from the study at any time if they don't want to keep participating
Both of the given options
None of the given options



Question # 7 of 10 ( Start time: 06:25:22 PM ) Total Marks: 1
Which of the following is NOT a characteristic of a good research topic?
Select correct option:

It is ethical.

It can be investigated through the collection and analysis of data.

It focuses on a philosophical or ethical issue.

It is theoretically or practically significant.



Question # 8 of 10 ( Start time: 06:26:03 PM ) Total Marks: 1
Which of the following is a discrete variable?
Select correct option:

Age
Nationality
Test score
Income




Question # 9 of 10 ( Start time: 06:26:21 PM ) Total Marks: 1
The most critical areas of an article to read is;
Select correct option:

Results section

Introduction

Abstract

Limitations




Question # 10 of 10 ( Start time: 06:26:38 PM ) Total Marks: 1
The operational definition is also known as
Select correct option:

Working definition
Nominal definition
Conceptual definition
Dictionary definition

Attached

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