Re: [ vuZs.net ] MGT602 - Need explaination

► Grow the business in new markets (Correct)

On Fri, May 18, 2012 at 1:38 AM, mc120202521 Muhammad Usman Yousaf <mc120202521@vu.edu.pk> wrote:

Friends, 

Please read  this question with little extra attention. I know licensing is  the strategy of  using  intellectual property of other. But, I think here it was talking about the " benefit/use" of this strategy. So, answer should be 

To grow business in new markets.

==> Benefits

Licensing can increase revenues, without the risk and costly start-up investment. Licensing can also be a way to start a new venture when the idea may infringe.

But, I am not sure and need your help to resolve this confusion.

Licensing is a significant marketing strategy to:

 

► Use intellectual property of others

► Pirate others' patents

► Grow the business in new markets

► Control the costs

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