Assignment # 01
"ENTREPRENEURSHIP (MGT-602)"
Total Marks: 20
Topic: Entrepreneurship
Lesson: 01 - 09
Background:
Entrepreneurship is the process of starting a new business in an innovative way by taking risk and making investment while an entrepreneur is a person who owns and operates that business and spends his efforts, time and capital on an uncertain venture. Many individuals have difficulty in bringing their ideas to the market and creating a new venture. Yet entrepreneurship and the actual entrepreneurial decisions have resulted in several million new businesses being started throughout the world successfully.
The Case:
In September 2011, Hira Zaffar left the Pearl Continental as a Quality food manager, she was thrilled at finally receiving the contract for the official cafeteria of Pace with the name of "Executive Lounge". Hira was MBA graduate of the Punjab University in 2008. She was employed as a quality food manager since 2010 in PC but unfortunately her experience with the job was not very rewarding which convinced her that she should set up her own business where she could be more experimental and have the freedom and flexibility to work with her new ideas. She was much determined to launch her own restaurant so she presented her business proposal in front of Pace management which was approved later during that year.
Issues:
Q1. Being an entrepreneur how Ms. Hira should pursue this business opportunity by keeping in view the location and customer type and how this Executive Lounge restaurant should look like? (10)
Q2. What were the inspiring factors that led Hira to start her own business? (10)
The Special Note: How can you avoid zero marks status?
Dear Students! You are encouraged to consult both online and offline sources with objective to enhance your understanding of the topic of the assignment. But consulting the sources does not mean that you start copy-paste the material from sources. If you do so you will certainly lose marks or your assignment will be graded zero on account of copying from a source. The
workable strategy is to consult the source, enhance your knowledge and write in your own words. A special instruction regarding how to attempt the assignment is given in the announcement because it has been observed that many site and blogs are promoting the culture of cheating and copy/paste among the students and adversely damaging the grades and career of VU students. You all are requested not to copy or read such sub-standard answer that not only kills the creativity but also sabotage the career as well.
Best of luck!
Important Tips
1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to 9 and reading handouts as well as recommended text book).
2. Video lectures can be downloaded for free from www.youtube.com/vu.
Schedule
Opening Date and Time
October 21st , 2011
Due Date and Time
October 28th , 2011 At 11:59 P.M. (Mid-Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace periodafter the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
• Make sure that you upload the solution file before the due date. Noassignment will be accepted through e-mail once the solution has beenuploaded by the instructor.
Formatting guidelines:
• Use the font style "Times New Roman" and font size "12".
• It is advised to compose your document in MS-Word 2003.
• Use black and blue font colors only.
Solution guidelines:
• Use APA style for referencing and citation. For guidance search "APAreference style" in Google and read various website containinginformation for better understanding or visithttp://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
• Every student will work individually and has to write in the form of ananalytical assignment.
• Give the answer according to question, there will be negative markingfor irrelevant material.
• For acquiring the relevant knowledge don't rely only on handouts butwatch the video lectures and use other reference books also.
• Do not copy or exchange your answer with other students. Two identical/ copied comments will be marked Zero (0) and may damage yourgrade in the course.
• Books, websites and other reading material may be consulted beforeposting your comments but copying or reproducing the text from books,websites and other reading materials is strictly prohibited. Suchcomments will be marked as Zero (0).
• Obnoxious or ignoble answer should be strictly avoided
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0) if:
• It has been submitted after due date
• The file you uploaded does not open or is corrupt
• It is in any format other than .doc (MS. Word)
• It is cheated or copied from other students, internet, books, journals etc…
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