[ vuZs.net ] MGT603 Current Subjective Paper Shared by Huma Ashraf

almost 10 mcq were new .rest of them were from past papers

subjectiv portion is as follows

1 )wt r marketing mix ? wrtie the marketing mix component factor ?3

2)interpret IFE total weighted scoreof 1.5, 2.8 n 3.4 shown on x axis of IE matrix of the firm ?3

3)vertical intigration is the degree to which firm owns its upstreams n its downstream buyer.wt can b the possible benefits if firm goes for vertical intigration ? 3

4)a value chain is a chain of activities .define any 3 primary activities of value chain identified by michael porter ? 3

5)positioning is actually the way a product is introduced into market audience .wt r the 5 steps required for effective product positioning ?3

6) mergers n acquisitions r the methods by which 2 companies combine to form a large company .wt can b the reasons of axplain achieving merger n acquisition ?5

7 ) explain SMART criteria for establishing annual objectives of organization ?5

8) the goal of value chain activities is to offer customer a level of value that exceeds the cost of activities which results in a profit margin .u r required to discuss some of primary value chain activities ?5

  

Regards

Aniqa Malik

MBA HRM

www.vuzs.net

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